Irrational consumer Applying behavioural economics to your business strategy
Trevisan, Enrico
Irrational consumer Applying behavioural economics to your business strategy - Farnham Gower 2013 - xi, 141p
9781472413444
658.4012 / T75I
Irrational consumer Applying behavioural economics to your business strategy - Farnham Gower 2013 - xi, 141p
9781472413444
658.4012 / T75I