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Business marketing management a strategic view of industrial and orgtanizational markets

Hutt, Michael D. Speh, Thomas W., Jt.auth.

Business marketing management a strategic view of industrial and orgtanizational markets - Fort Worth Dryden Press 1998 - 777p

Subjects--Uniform Titles:
Marketing Management

Dewey Class. No.: 658.8 / H97B

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