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Mastering data mining the art and science of customer relationship management

Berry, Michael J.A. Linoff, Gordon

Mastering data mining the art and science of customer relationship management - New York John Wiley 2001 - xviii, 494p. 24cm.

Subjects--Uniform Titles:
Customer relationship - Data processing

Dewey Class. No.: 658.8120285 / B49M

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