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Kellogg on branding the marketing faculty of the kellogg school of management

Kellogg on branding the marketing faculty of the kellogg school of management - New Delhi Wiley India 2005 - xvii,334p. 23cm.

ISBN: 8126510277

Subjects--Uniform Titles:
Brands and trademarks
Brands and branding

Dewey Class. No.: 658.827 / T95K

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