Marketing decisions for new and mature products (Record no. 12853)

MARC details
000 -LEADER
fixed length control field 00403nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220709b1984 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number H67M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hisrich, R.D. Peters, M.P.
245 ## - TITLE STATEMENT
Title Marketing decisions for new and mature products
Remainder of title Planning,development,and control
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1984
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing-Decision Making
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing-Planning
964 ## -
-- English
964 ## -
-- Paper Fo
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 12989
981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA]
Corporate name or jurisdiction name as entry element 1984.
983 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--TITLE/UNIFORM TITLE [LOCAL, CANADA]
Uniform title Marketing decisions for new and mature products : Planning,development,and control
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Copy number Koha item type
        Mahatma Gandhi Central Library Mahatma Gandhi Central Library 19/05/2011   658.812 H67M 230091 1 Book

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