Designing brand identity (Record no. 141995)

MARC details
000 -LEADER
fixed length control field 00440nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220709b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978118099209
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number W37D
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wheeler, Alina
245 ## - TITLE STATEMENT
Title Designing brand identity
Remainder of title An essential guide for the whole branding team
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent x, 326p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Trademarks- design
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand name products
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising brand name products
982 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CONFERENCE OR MEETING NAME/TITLE [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element x, 326p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 162524
981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA]
Corporate name or jurisdiction name as entry element New Jersey: John Wiley, 2013.
983 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--TITLE/UNIFORM TITLE [LOCAL, CANADA]
Uniform title Designing brand identity: An essential guide for the whole branding team
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Koha item type
        Mahatma Gandhi Central Library Mahatma Gandhi Central Library 21/10/2014 Atlantic Publishers and Distributors (P)LTD 2703.29 1 658.827 W37D 358164 08/07/2024 25/06/2024 1 Book

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