Principles of marketing (Record no. 142034)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00439nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220709b2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230392700 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | G24P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gbadamosi, Ayantunji @ed |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Remainder of title | A value based approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hampshire |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 400p. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bathgate, Ian K. @ed Nwankwo, sonny @ed |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing management |
| 982 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CONFERENCE OR MEETING NAME/TITLE [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | xxvii, 400p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 162566 |
| 981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA] | |
| Corporate name or jurisdiction name as entry element | Hampshire: Palgrave Macmillan, 2013. |
| 983 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--TITLE/UNIFORM TITLE [LOCAL, CANADA] | |
| Uniform title | Principles of marketing: A value based approach |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | 22/09/2014 | Atlantic Publishers and Distributors (P)LTD | 3907.65 | 658.8 G24P | 358047 | 1 | Book |
