Marketing (Record no. 145381)

MARC details
000 -LEADER
fixed length control field 00406nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220709b2015 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077861032
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number K49M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 ## - TITLE STATEMENT
Title Marketing
250 ## - EDITION STATEMENT
Edition statement 12th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. McGraw Hill Education
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xliv, 740p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven W. Rudelius, William
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing management
982 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CONFERENCE OR MEETING NAME/TITLE [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element xliv, 740p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 166370
981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA]
Corporate name or jurisdiction name as entry element USA: McGraw Hill Education, 2015.
983 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--TITLE/UNIFORM TITLE [LOCAL, CANADA]
Uniform title Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Copy number Koha item type
        Mahatma Gandhi Central Library Mahatma Gandhi Central Library 27/11/2015 Atlantic Publishers and Distributors (P)LTD 16017.60   658.8 K49M 359872 1 Book

Powered by Koha