Strategic marketing management : the framework (Record no. 172917)
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000 -LEADER | |
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fixed length control field | 00433nam a22001577a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240614b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781936572595 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 C32S |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Chernev, Alexander |
245 ## - TITLE STATEMENT | |
Title | Strategic marketing management : the framework |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | India |
Name of publisher, distributor, etc | Kellogg School of Management |
Date of publication, distribution, etc | 2019 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 313p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing - Management. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | 31/07/2023 | 658.802 C32S | G30211 | 14/06/2024 | Book |