Strategic marketing management : the framework (Record no. 172917)

MARC details
000 -LEADER
fixed length control field 00433nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240614b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781936572595
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 C32S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chernev, Alexander
245 ## - TITLE STATEMENT
Title Strategic marketing management : the framework
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India
Name of publisher, distributor, etc Kellogg School of Management
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Extent 313p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
          Mahatma Gandhi Central Library Mahatma Gandhi Central Library Mahatma Gandhi Central Library 31/07/2023   658.802 C32S G30211 14/06/2024 Book

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