Managing services marketing (Record no. 48286)

MARC details
000 -LEADER
fixed length control field 00433nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220709b1999 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number B32M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bateson, John E. G. Hoffman, K. Douglas, Jt.auth.
245 ## - TITLE STATEMENT
Title Managing services marketing
Remainder of title text and readings
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth
Name of publisher, distributor, etc. Dryden Press
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 471p.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Consumer Behaviour
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Services Marketing
982 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CONFERENCE OR MEETING NAME/TITLE [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element 471p.
964 ## -
-- English
964 ## -
-- Paper Fo
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 48562
981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA]
Corporate name or jurisdiction name as entry element Fort Worth: Dryden Press, 1999.
983 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--TITLE/UNIFORM TITLE [LOCAL, CANADA]
Uniform title Managing services marketing : text and readings
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Copy number Koha item type
        Mahatma Gandhi Central Library Mahatma Gandhi Central Library MGD 19/05/2011   658.8342 B32M 278456 1 Book

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