Strategic marketing management (Record no. 52855)
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000 -LEADER | |
---|---|
fixed length control field | 00429nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220709b2001 xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | W59S |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Wilson, Richard M.S. |
245 ## - TITLE STATEMENT | |
Title | Strategic marketing management |
Remainder of title | planning, implementation and control |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Viva |
Date of publication, distribution, etc. | 2001 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, |
Dimensions | 827p. |
500 ## - GENERAL NOTE | |
General note | MANAGEMENT |
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Marketing management |
982 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CONFERENCE OR MEETING NAME/TITLE [LOCAL, CANADA] | |
Meeting name or jurisdiction name as entry element | xix, : 827p. |
964 ## - | |
-- | English |
964 ## - | |
-- | Paper F |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 53177 |
981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA] | |
Corporate name or jurisdiction name as entry element | New Delhi: Viva, 2001. |
983 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--TITLE/UNIFORM TITLE [LOCAL, CANADA] | |
Uniform title | Strategic marketing management : planning, implementation and control |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Copy number | Koha item type |
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Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | MGD | 27/06/2012 | 658.8 W59S | 276604 | 2 | Book | |||||
Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | MGD | 19/05/2011 | 658.8 W59S | 279944 | 1 | Book |