Essential brand book over 100 techniques to increase brand value (Record no. 53137)

MARC details
000 -LEADER
fixed length control field 00390nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220709b2000 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number E60E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ellwood, Iain
245 ## - TITLE STATEMENT
Title Essential brand book over 100 techniques to increase brand value
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent vii, 322p.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Brand management
982 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CONFERENCE OR MEETING NAME/TITLE [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element vii, 322p.
964 ## -
-- English
964 ## -
-- Paper Fo
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 53466
981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA]
Corporate name or jurisdiction name as entry element London: Kogan Page, 2000.
983 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--TITLE/UNIFORM TITLE [LOCAL, CANADA]
Uniform title Essential brand book over 100 techniques to increase brand value
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Copy number Koha item type
        Mahatma Gandhi Central Library Mahatma Gandhi Central Library MGD 19/05/2011   658.827 E60E 290162 1 Book

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