Improving marketing effectiveness (Record no. 53646)

MARC details
000 -LEADER
fixed length control field 00358nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220709b2001 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number S35I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shaw, Robert
245 ## - TITLE STATEMENT
Title Improving marketing effectiveness
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Profile
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent vi, 244p.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing Management
982 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CONFERENCE OR MEETING NAME/TITLE [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element vi, 244p.
964 ## -
-- English
964 ## -
-- Paper Fo
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 53979
981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA]
Corporate name or jurisdiction name as entry element London: Profile, 2001.
983 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--TITLE/UNIFORM TITLE [LOCAL, CANADA]
Uniform title Improving marketing effectiveness
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Copy number Koha item type
        Mahatma Gandhi Central Library Mahatma Gandhi Central Library MGD 19/05/2011   658.802 S35I 290106 1 Book

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