Essentials of marketing research (Record no. 59489)
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000 -LEADER | |
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fixed length control field | 00401nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220709b2002 xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | K98E |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kumar, V. Aaker, David A. |
245 ## - TITLE STATEMENT | |
Title | Essentials of marketing research |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York |
Name of publisher, distributor, etc. | John Wiley |
Date of publication, distribution, etc. | 2002 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, 553p. |
500 ## - GENERAL NOTE | |
General note | MAD(293496) |
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Marketing research |
982 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CONFERENCE OR MEETING NAME/TITLE [LOCAL, CANADA] | |
Meeting name or jurisdiction name as entry element | xix, 553p. |
964 ## - | |
-- | English |
964 ## - | |
-- | Paper Fo |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 59884 |
981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA] | |
Corporate name or jurisdiction name as entry element | New York: John Wiley, 2002. |
983 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--TITLE/UNIFORM TITLE [LOCAL, CANADA] | |
Uniform title | Essentials of marketing research |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Copy number | Koha item type |
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Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | MGD | 19/05/2011 | 658.83 K98E | 293496 | 1 | Book |