Marketing scales handbook (Record no. 65709)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00467nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220709b2001 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0877572909 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83028 |
| Item number | B92M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BrunerII, Gordon C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing scales handbook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago |
| Name of publisher, distributor, etc. | American Marketing Association |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii,1651p. |
| Dimensions | 25cm. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Scaling-Handbooks |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing research-Statistical methods-Handbook |
| 982 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CONFERENCE OR MEETING NAME/TITLE [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | xxvii,1651p. : 25cm. |
| 964 ## - | |
| -- | English |
| 964 ## - | |
| -- | Paper Fo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 69122 |
| 981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA] | |
| Corporate name or jurisdiction name as entry element | Chicago: American Marketing Association, 2001. |
| 983 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--TITLE/UNIFORM TITLE [LOCAL, CANADA] | |
| Uniform title | Marketing scales handbook |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | MGD | 19/05/2011 | 658.83028 B92M | 322023 | 2 | Book | |||||
| Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | MGD | 19/05/2011 | 658.83028 B92M | 322024 | 1 | Book | |||||
| Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | MGD | 19/05/2011 | 658.83028 B92M | 322025 | 4 | Book | |||||
| Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | MGD | 19/05/2011 | 658.83028 B92M | 322026 | 3 | Book |
