Advertising management (Record no. 95447)

MARC details
000 -LEADER
fixed length control field 00336nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220709b1998 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.1
Item number M70A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mohan,Manendra
245 ## - TITLE STATEMENT
Title Advertising management
Remainder of title concepts and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent 418p
982 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CONFERENCE OR MEETING NAME/TITLE [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element 418p
964 ## -
-- English
964 ## -
-- Paper F
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Book Loan Scheme Section
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 99326
981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA]
Corporate name or jurisdiction name as entry element New Delhi: Tata McGraw-Hill, 1998.
983 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--TITLE/UNIFORM TITLE [LOCAL, CANADA]
Uniform title Advertising management : concepts and cases
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Copy number Koha item type
        Mahatma Gandhi Central Library Mahatma Gandhi Central Library MGD 19/05/2011 395.00   658.1 M70A 277738 1 Book

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