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Handbook of marketing scales Multi- item measures for marketing and consumer behavior research

By: Bearden, William, O | Netemeyer, Richard GMaterial type: Text

TextPublication details: Thousand Oaks, UK 1999Edition: 2ndDescription: xiv, 537pISBN: 076191000XSubject(s): Consumer Behavior- Research | Marketing ResearchDDC classification: 658.83

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Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	Mahatma Gandhi Central Library	MGD	658.83 B86H (Browse shelf(Opens below))	1	Available		MG5372

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