Effects of cause-related marketing on customers` attitudes and buying behavior

By: Steckstor, DensieMaterial type: TextTextSeries: Applied marketing sciencePublication details: Germany Gabler Verlag 2012Description: xvi, 176pISBN: 9783834932402Subject(s): Consumer attitude | Marketing researchDDC classification: 658.8343
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Item type Current library Call number Copy number Status Date due Barcode
Book Book Mahatma Gandhi Central Library
658.8343 S70E (Browse shelf(Opens below)) 1 Available 359317

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