Strategy in advertising matching media and messages to markets and motivations

By: Bogart, LeoMaterial type: TextTextPublication details: U.S.A. NTC Business 1996Description: xxi, 374pSubject(s): AvertisingDDC classification: 659.1
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Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book Mahatma Gandhi Central Library
MGD 659.1 B65S (Browse shelf(Opens below)) 1 Available 290086

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