Data mining techniques for marketing, sales, and customer relationship management

By: Berry, Michael J AContributor(s): Linoff, Gordon S. jt.auMaterial type: TextTextPublication details: New Delhi Wiley India 2009Description: xix,643p. 24cmISBN: 9788126505176Subject(s): Data mining | Database management | CustomerDDC classification: 658.8120285
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