How customers think

By: Zaltman, GeraldMaterial type: TextTextPublication details: Boston Harvard Business School Press 2003Description: ix,321p. 24cmISBN: 1578518261Subject(s): Consumer behavior-Psychological aspects | Consumers-Psychology | Marketing-Psychological aspectsDDC classification: 658.8342
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Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book Mahatma Gandhi Central Library
MGD 658.8342 Z2H (Browse shelf(Opens below)) 1 Available 324219

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