Silk, A .J. <br/><br/>
Behavioral and management science in marketing 

 - New York  John Wiley  1978 
 - v,273p. 
<br/><br/><label>ISBN: </label>047107179X 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>685.8  / S99B