Kotler, P., Au. <br/><br/>
Marketing management 

 - 7th,9th,10th 
 - New Delhi  Prentice-Hall  1998 
 - xxxvii,789p.  26cm. 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K95M