Hise, R.T. Mc Daniel, S.W. <br/><br/>
Cases in marketing strategy 

 - Columbus  Charles E. Merrill Publishing Company  1984 
 - xvii,676p.  25cm. 
<br/><br/><label>ISBN: </label>0675201039 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / H67C