Bearden, William, O. <br/><br/>
Handbook of marketing scales  Multi- item measures for marketing and consumer behavior research 

 - 2nd 
 - Thousand Oaks, UK  1999 
 - xiv, 537p. 
<br/><br/><label>ISBN: </label>076191000X 
<br/><br/><label>Dewey Class. No.: </label>658.83  / B86H