Verganti, Roberto <br/><br/>
Design driven innovation  Changing the rules of competition by radically innovating what things mean 

 - Boston  Harvard Business Press  2009 
 - xv, 272p. 
<br/><br/><label>ISBN: </label>9781422124826 
<br/><br/><label>Dewey Class. No.: </label>658.514  / V47D