TY  - BOOK
AU  - Chaturvedi, Mukesh and others
TI  - Managing innovations and new product development: Concepts and cases
SN  - 9788120337275
U1  - 658.514 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning
KW  - Aseem Kumar Rahul, Manmohan
ER  -