Trevisan, Enrico <br/><br/>
Irrational consumer  Applying behavioural economics to your business strategy 

 - Farnham  Gower  2013 
 - xi, 141p 
<br/><br/><label>ISBN: </label>9781472413444 
<br/><br/><label>Dewey Class. No.: </label>658.4012  / T75I