Kerin, Roger A. <br/><br/>
Marketing  The core 

 - 5th 
 - New York  McGraw-Hill  2013 
 - xlvii, 507p. 
<br/><br/><label>ISBN: </label>9780078028922 
<br/><br/><label>Subjects--Personal Names: </label><br/>Hartley, Steven W. Rudelius, William
<br/><br/><label>Dewey Class. No.: </label>658.8  / K49M