TY  - BOOK
AU  - Belch, Geoge E.
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 9781259026850
U1  - 659.1 
PY  - 2017///
CY  - India
PB  - McGraw Hill Education
KW  - Belch, Michael A. Purani, Keyoor
ER  -