Zaltman, Gerald <br/><br/>
How Customers Think  Essential insights into the mind of the market 

 - USA  Harvard Business School Press  2003 
 - xxii, 323p. 
<br/><br/><label>ISBN: </label>9781578518265 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / Z2H