Jefferry, Mark <br/><br/>
Data-Driven Marketing  The 15 metrics everyone in marketing should know 

 - USA  John Wiley  2010 
 - 298p. 
<br/><br/><label>ISBN: </label>9780470504543 
<br/><br/><label>Dewey Class. No.: </label>658.83  / J37D