Grigsby, Mike <br/><br/>
Marketing Analytics  A practical guide to improving consumer insights using data techniques 

 - 2nd 
 - UK  Kogan Page  2018 
 - xiv, 217p. 
<br/><br/><label>ISBN: </label>9780749482169 
<br/><br/><label>Dewey Class. No.: </label>658.83  / G87M