Abratt, Russell <br/><br/>
Strategic marketing : concepts and cases 

 - London  Routledge  2019 
 - 147p. 
<br/><br/><label>ISBN: </label>9781138593640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.<br/>Strategic planning.<br/>Decision making.
<br/><br/><label>Dewey Class. No.: </label>658.800722 A14S