TY  - BOOK
AU  - Abratt, Russell
AU  - Bendixen, Michael
TI  - Strategic marketing : concepts and cases
SN  - 9781138593640
U1  - 658.800722 A14S 
PY  - 2019///
CY  - London
PB  - Routledge
KW  - Marketing management
KW  - Strategic planning
KW  - Decision making
ER  -