Bateson, John E. G. Hoffman, K. Douglas, Jt.auth. <br/><br/>
Managing services marketing  text and readings 

 - Fort Worth  Dryden Press  1999 
 - 471p. 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Consumer Behaviour<br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / B32M