TY  - BOOK
AU  - Bateson, John E. G. Hoffman, K. Douglas, Jt.auth.
TI  - Managing services marketing: text and readings
U1  - 658.8342 
PY  - 1999///
CY  - Fort Worth
PB  - Dryden Press
KW  - Consumer Behaviour
KW  - Services Marketing
ER  -