Hoffman, K.Douglas Bateson, John E.G., Jt. Auth. <br/><br/>
Essentials of services marketing 

 - Fort Worth  Dryden Press  1997 
 - 505p. 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / H71E