Boone, Louis E. Kurtz, David L., Jt.auth. <br/><br/>
Contemporary marketing 

 - Fort Worth  Dryden Press  1998 
 - 742p 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / B69C