TY  - BOOK
AU  - Blaich, Robert
AU  - Blaich, Janet jt.ed.
TI  - Product design and corporate strategy: managing the connection for competitive advantage
U1  - 658.575 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - New products
KW  - Product management
ER  -