Nilson, Torsten H. <br/><br/>
Competitive branding 

 - New York  John Wiley  1999 
 - XV, 235p. 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Brand management<br/>Brands
<br/><br/><label>Dewey Class. No.: </label>658.827  / N62C