Bogart, Leo <br/><br/>
Strategy in advertising  matching media and messages to markets and motivations 

 - U.S.A.  NTC Business  1996 
 - xxi, 374p. 
<br/><br/> Management 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Avertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / B65S