Elliott, Richard <br/><br/>
Strategic brand management 

 - New Delhi  Oxford University Press  2009 
 - xiv,265p.  24cm. 
<br/><br/><label>ISBN: </label>9780195692280 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Strategic planning<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827  / E53S