Kapoor, Jagdeep <br/><br/>
24 brand mantras  Finding a place in the minds and hearts of consumers 

 - New Delhi  Response Books  2009 
 - ix,103p.  20cm. 
<br/><br/><label>ISBN: </label>9788178299433 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Brand name products-Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / K12T