TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - 24 brand mantras: Finding a place in the minds and hearts of consumers
SN  - 9788178299433
U1  - 658.827 
PY  - 2009///
CY  - New Delhi
PB  - Response Books
KW  - Brand name products-Management
ER  -