Semenik, Richard J. <br/><br/>
Promotion and integrated marketing communications 

 - Singapore  Thomson Asia  2002 
 - xxxx, 582p. 
<br/><br/> MAD(293373) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Communications in marketing<br/>Advertising compaigns
<br/><br/><label>Dewey Class. No.: </label>659.1  / S24P