Service marketing  texts and cases 

 - New York  Palgrave Macmillan  2004 
 - xvi,291p.  24cm. 
<br/><br/><label>ISBN: </label>1403937028 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Service marketing<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.812  / B26S