TY  - BOOK
AU  - Kehal, H.S. Ed.
TI  - Service marketing: texts and cases
SN  - 1403937028
U1  - 658.812 
PY  - 2004///
CY  - New York
PB  - Palgrave Macmillan
KW  - Service marketing
KW  - Customer relations
ER  -