TY  - BOOK
AU  - Rayport, Jeffrey F.
AU  - Jaworski, Bernard J. jt.au.
TI  - Best face forward
SN  - 0875848672
U1  - 658.812 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
KW  - Consumer services-Management
KW  - Competition
ER  -