TY  - BOOK
AU  - Prahalad, C.K.
TI  - Fortune at the bottom of the pyramid
SN  - 8177587765
U1  - 339.46 
PY  - 2006///
CY  - London
PB  - Pearson Power
KW  - Poor-Developing countries
KW  - Economic assistance-Developing countries
ER  -